Golf Course Website Marketing. Search Engine Optimization

A well designed, professionally developed website is a valuable resource for your golf course and an integral part of your overall business plan.  Just having a website does not guarantee you will be listed in the search engines and if you are included, you probably won't be on the first few pages of the listing.  But through strategic marketing and optimization, we can increase the number of customer visits tremendously.

If you golf course's website isn't bringing in the golfers it should be, Golf Course Web Designers can assist you in promoting your website and driving qualified customers to your site. This will help your website obtain higher rankings in major search engines and directories for agreed upon search terms (i.e. keywords). This is accomplished by keyword research, search engine optimization, search engine submissions, and pay-per-click listings. 

Keyword Research.  We research your place within the golf industry and analyze you competition.  From this we are able to generate the best search terms and keywords to generate qualified visitors to your site.  If you would like to research your keywords, excellent tool you can use to determine search term frequency is Wordtracker.  Wordtracker analyzes the search engines and statistically report how many times you can expect to receive hits on a particular search term and variations of that term, if you are in the top ten in the major search engines.  

Website Optimization. This service includes a complete analysis of your website, optimization of all web page content and images, and evaluate your current search engine ranking based upon the Keyword Research.  This includes an analysis of your website's current search engine positioning; development of a strategic internet marketing plan; and an analysis and optimization of all your website content.  Note: We never use unethical techniques such as doorway pages, cloaking or hidden text.

Search Engine Submission.  We manually submit your website to the major search engines including Google, Altavista, Lycos, Ask Jeeves, MSN, Excite, and Looksmart, and more.  Some of the major search engines require an annual fee to be included in their listings.  Google uses link popularity as part of their ranking algorithms.   Mass search engine submissions are a means of increasing your link popularity.

Pay Per Click Search Engines  

Many search engines, such as Overture, offer pay-per-click (PPC) listing options.  In these programs, you are listed based on the amount you are willing to pay for a visitor to click-thru to your website.  You only pay when a customer actually visits your site.  The PPC method ensures a higher level of qualified, targeted customer.  Depending on the nature of your business and type of product offered, this may or may not be a cost effective method of bringing qualified customers to your website.

Below are PPC programs we have successfully used for our own use as well as our clients.

Overture search advertising reaches over 80% of active Internet users on sites like Yahoo!. Advertise your Web site with Overture. Sign up and get a $25 credit into your new Self Serve account.  Overture is one of the most popular PPC search engines, reaching over 80% of active internet users. In addition, listing with Overture will also get your site listed at the top of search results on leading sites like Yahoo!, MSN and Alta Vista.

FindWhat is an affordable PPC search engine who's network consists of hundreds of distribution partners. Get targeted traffic to your website and achieve a high ROI. Advertise with FindWhat performance-driven marketing.

Enhance Interactive has a unique network of hundreds of distribution partners, including top destinations such as Excite, EarthLink, and MSN as well as other, more targeted search and directory sites. By including Enhance Interactive in your search engine marketing plans, you have access to a large group of prospective customers generating billions of search queries each quarter. 

Paid Inclusion Search Engines.

Just like the name implies, with paid inclusion search engines you are guaranteed to get listed, typically in one or two days.  This is an excellent way to start getting immediate returns.

Excite is also one of the more popular paid inclusion search engines.  Excite search partner network includes Dogpile, Verizon, WebCrawler, NBC, and MetaCrawler. Join the  Excite Paid Inclusion Program today. This is the best way to improve your search engine placement.

Mass Submission Services are  great way to get your site listed on a large number of directories and search engines.  This is a great way to increase your link popularity.